Similar to other marketing programs and business engagement strategies, gift and loyalty programs must be constantly analyzed to ensure effectiveness and relevance to the targeted audiences. An analysis of enrollment growth can give merchants a perspective of how customers feel about the program, whether there are compelling reasons to join or for the merchant to make adjustments to their programs.
ProfitPoint’s stored-value platform supports merchants in leveraging valuable data and transforming it into segmented and actionable information. Merchants now have more visibility than ever into their gift card and loyalty customer engagement programs across the enterprise with our comprehensive, drill-down reporting tools and dashboards.
ProfitPoint provides valuable business intelligence and marketing response analytics:
- Tracking and reporting on gift, loyalty, and promotions
- Promotion tracking with demographic information tied to account number
- Tracking on frequency of visits
- Reporting on average spend
- Analytics on increase in average spend tied to incentives
- Gift and promotional lift statistics
- Breakage reporting
- Program trends
Our business intelligence and reporting offers specific entitlement options that allow you to give as much or as little access to individual, group, or franchise locations.