Marketers spend the largest percentage of their budgets promoting their products and services, but the creation of loyalty is a matter that requires pro-active, vigilant customer interaction. Well-designed loyalty programs provide many benefits that contribute to a sustainable revenue stream: acquisition of new customers, the long term value of the customer on average increase of 12%; reduction in the natural churn rate of customers by as much as 28%; and creation of cross-sell and up-sell of higher margin items.
At ProfitPoint, we offer a comprehensive set of solutions for loyalty marketing supported by our technology platform. With our platform, you can create a customer database, identify your loyal customers, measure and understand their behaviors and reward them to return to your store or online location. We provide the technology to build rewards programs – from basic to complex – and program management and measurement tools to assure the success of your programs.
We help our clients design innovative loyalty program options including:
- Point accumulation and rewards
- Frequency/visit rewards
- Bonus purchasing structured rewards
- Promotional rewards
- Product rewards
- Soft rewards
- Or any combination of the above